Going Further with EAS

For various reasons, very few enterprise application vendors are focusing first and foremost on delivering EAS, which offers Google-like search capabilities strictly within their own suites of applications. Some vendors may have a hard time engineering this feature into their products because they own a large number of different applications, all with different architectures. Other vendors may find that offering EAS is not an attractive option for them given their business models, as they prefer to develop broad technology stacks beyond the scope of their applications; so developing a stand-alone search appliance is more appropriate for them.
EAS perhaps takes search effectiveness one step further than Google and other stand-alone search tools, since a generic Google-like search does not let you fully leverage context in the design of your search. With Google and other broad enterprise search tools, you get a lot of results, but perhaps very few are relevant. In the case of a Google search of the Web, for instance, a search by a keyword like "Ford" might yield information on President Gerald Ford, actor Harrison Ford, or Ford vehicles. It is difficult to tell the Google engine exactly what it is that you are looking for. Similarly, an enterprise search of your internal data can yield thousands of irrelevant documents on any customer, with little opportunity to narrow the search to find only purchase orders, only word processor documents of correspondence, only invoices, only change orders, etc.

By integrating search technology directly into an enterprise application, application designers can allow users to specify whether they are searching for a company, a person, a purchase order, or other types of information. This helps to filter out irrelevant search results and deliver even more efficiency than a typical Google-like search.

There is a place in organizations for stand-alone search products. If a company needs to index multiple sources of data, including company intranets, local documents, e-mails, databases, etc., a number of these bolt-on search appliances can do that.

Conversely, true EAS capabilities are integrated as a component within an application. The primary purpose of EAS is to make the information within that specific application suite easily searchable through a unified interface. Because EAS is integrated into the application it is designed to be used with, it offers a number of benefits for searching application data when compared to generic products like those offered by Oracle, Google, Thunderstone, Index Engines, Autonomy, Convera, FAST Search, Verity, and others. These advantages include

* Cost—Because the EAS tool is integrated into an application, it does not carry additional software licensing or hardware fees. Moreover, there is no work or cost involved in integrating the search tool with your systems. EAS functionality is part and parcel of a modern enterprise application, so no integration project is necessary.

* Security—Even if a bolt-on search tool has security features, these security features need to be integrated with each application and data source they are to be used with. A full-featured application search relies on the underlying security schema of an application, which means search results are only visible to people with the proper user permissions to view that data. For instance, general ledger data, closely guarded in both publicly and privately held companies, is automatically protected from unauthorized viewers.

* Context—An EAS tool can use contextual information, including data on what tasks that user has been performing in the applications, to deliver more targeted results. This is similar to how Google has added various tools to allow search results to become more specific, such as geographic filters so that local results can be moved up in the list of results when appropriate. But this concept can also be used to leverage business process context rather than geographic context, so that if a system user is involved in finance-related functions, results that conform to his or her organizational role can be accentuated.

* Intent—Because EAS has full knowledge of the application metadata (information about information), it is possible for the user to express intent of a search in simple, well-understood business terms such as "customer information," "order data," "product data," or other descriptors.

* Hybrid search—It should be possible to combine the EAS results and traditional database search results into a single query to deliver the best of both search methods at once.

Searching within Your Own Systems

The ability to find things on the Web using powerful search tools like Google and AltaVista is a tremendous time-saver. Similar time-saving and efficiencies can also be achieved by expediting the search for information within your company's own systems—specifically, within an enterprise application.
An enterprise application is in some ways similar to the public Internet, as it connects computer data throughout your company, uniting islands of information into a single data universe. And like the Internet, the application features some type of navigation structure to help you surf between the different screens and functions. These tabs or hierarchy of screens are the equivalent of the bookmarks we used to have to navigate the Internet. To run a query on your enterprise data, you go to the correct form and run a query in the appropriate field or dialog. Just like in the early days of the Internet, to find information in your business application, you need to know where it is.

In searching for information about a particular company, you need to know whether the information you want is attached to records regarding individual companies, records on people who work for the company, or records of active projects having to do with the company. With enough knowledge of precisely how you have configured your enterprise application, you can find what you are looking for.

This search method is probably an acceptable way for frequent users of a system to search for purchase orders, or to search by supplier or customer information. But it does not work that well for the occasional user of a system, or even for a heavy user of the system who is searching an application in an area with which he or she is not intimately familiar. Because enterprise applications are so broad and cover so many different disciplines within a company, it is hard for any one person to have a thorough understanding of even a majority of an application's functionality.

That is why application vendors are coming to market with various search solutions for use within their products. There are two distinct approaches to delivering this critical search function.

In short, EAS is a tool that is tightly integrated with an enterprise application, and it delivers targeted search results from within the application's knowledge base. Enterprise search is a product marketed separately from the application, and searches data both inside and outside of the application.

Enterprise search is the approach taken by a number of technology vendors, including Google, which has launched its Google Search Appliance and Google Mini products. SAP and Oracle are each marketing their search tools as a separate product to locate data not only within their own applications, but elsewhere on a company's intranet and databases. Other vendors, including Thunderstone, Index Engines, Autonomy, Convera, FAST Search, and Verity, focus more exclusively on search tools rather than the enterprise applications they are to work with. All of these offerings can be considered examples of pure enterprise search. They are generic search appliances for use within an enterprise. The alternative strategy, EAS, involves a search function more tightly integrated with a specific application, and is a critical feature to look for in an enterprise application.

An Historic Crossroads

Historical dates are divided into years BC, or before the birth of Jesus of Nazareth, and AD, or Anno Domini. It is not our intention to debate the mistakes that the monk Dionysius Exiguus made in arriving at the date of transition between eras, or whether the more neutral terms BCE and CE (for Before the Common Era and Common Era, respectively) are preferable. Instead, we will focus on the passing of two other historic landmarks and their implications for enterprise computing.

The first date we will focus on is the advent of the Internet, which changed computing forever.

When the US Department of Defense's Advanced Research Projects Agency Network (ARPANET) and open architecture networking first gave rise to the galactic network that we now refer to as the Internet, life online was very different than it is today. We can refer to this period as BG, or Before Google (although perhaps it would be more correct to refer to this period as BAV, or Before AltaVista). This new era started at the second date of importance here—the advent of full-text Internet search, which changed the Internet forever. In August of 1995, technicians at Digital Equipment Corporation's Western Research Lab completed the initial index of the entire Web, allowing full-text search of ten million Web pages. AltaVista, the first globally successful, text-based search engine was born—only later to be eclipsed by Google.

What is so earth-shattering about that moment? In the early days of the Web, bookmarks, portals, and Web indexes were very important in order to find what you were looking for online. The Internet had succeeded in connecting countless remote computer networks, but in order to find anything, paradoxically, you had to first know where it was. Many sites on the Internet prominently featured links pages, which were designed to be reference points thoughtfully provided by the sites' owners to make it easier for their visitors to find specific resources online. Earlier search tools required site owners to register their web sites, and then, only very narrow keywords would be searchable rather than the entire site contents. So using an early search engine, you might, at best, be able to find a site about sports history, but not specific information on how many home runs baseball great Hank Aaron accumulated during his career (775) or the number of goals Brazilian soccer great Ronaldo has scored in World Cup play. You could find sites containing information on industrial equipment, but probably would have trouble finding "for sale" listings for a used dewatering screen for your mining operation, or a rotary die cutter for your printing and converting company